BetStop Compliance Violations
Australian Regulator Fines Wagering Company Over One Million Dollars for BetStop Breaches
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Key Points
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The ACMA investigation began on 2 July 2025 after the regulator received consumer complaints alleging that Dabble had sent electronic marketing to people registered with BetStop.
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Dabble initially attributed the marketing problem to a campaign-configuration error that it described to the regulator as a “one-off human error,” but the ACMA’s findings also identified separate failures involving account closures and BetStop information.
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ACMA member Carolyn Lidgerwood said people who register with BetStop have made “a clear decision to exclude themselves from online wagering” and warned that the scheme only works if wagering companies comply with their obligations.
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BetStop not only requires operators to close registered customers’ accounts and stop marketing to them; registration also prevents those individuals from opening new accounts with any other wagering platform licensed to operate in Australia.
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Dabble is a social-media-linked wagering platform founded in 2020 by former PointsBet and CrownBet executive Tom Rundle. The company allows users to copy bets from friends, former athletes or other personalities and has sponsored the National Basketball League and Supercars Championship.
Australian gambling regulator ACMA fined Dabble A$1,069,200 for serious breaches of BetStop, the country's self-exclusion scheme. igamingbusiness.com reports that Dabble failed to close 157 accounts of customers who registered to stop gambling and sent 165 self-excluded users 839 marketing messages across SMS, email, and app notifications.
The violations also included more than 2,000 push notifications sent to 45 customers without required BetStop information. sbcnews.co.uk notes the company blamed a "one-off human error" in campaign configuration, but regulators found additional systemic failures in account closures and compliance procedures.
What BetStop Requires From Wagering Operators
BetStop is Australia's national self-exclusion program. When someone registers, operators must close their account immediately and stop all marketing contact. gamblingnews.com explains that registration also blocks those customers from opening new accounts with any licensed wagering platform in Australia. The scheme only works if companies follow these rules strictly.
Why Regulators Called These Breaches 'Serious'
ACMA member Carolyn Lidgerwood stressed that people who register with BetStop have made a deliberate choice to stop gambling. She warned that continued marketing to these customers undermines the entire scheme. cdcgaming.com reports the regulator found Dabble failed to close accounts and sent messages without proper BetStop notices, harming vulnerable players trying to quit.
Dabble's Rising Profile and New Compliance Obligations
Dabble, founded in 2020 by ex-PointsBet executive Tom Rundle, operates as a social wagering platform where users copy bets from friends and personalities. The company sponsors major Australian sports including the NBA and Supercars Championship. igamingtoday.com reports that under a two-year court-enforceable undertaking, Dabble must now undergo independent compliance reviews and implement all recommended improvements to prevent future breaches.
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