ROSÉ New Solo Single
BLACKPINK's ROSÉ Announces New Solo Single 'New Trick' Filmed on iPhone 18 Pro
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ROSÉ described “new trick” as deliberately cheerful and playful, saying, “Ultimately, we successfully wrote something so not sad,” and calling it possibly “the cutest thing we’ve ever made together.”
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ROSÉ said the song was inspired in part by pop-rock tracks featured in Apple advertisements in the 2000s, including Jet’s “Are You Gonna Be My Girl” and CSS’s “Music Is My Hot Hot Sex.”
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Her as-yet-untitled second solo album is expected sometime in 2027, although ROSÉ said she is still refining its sound and determining how it will reflect her personal and musical evolution.
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The iPhone 18 Pro camera system used for the video includes three 48-megapixel rear cameras, a Fusion main camera with mechanical variable-aperture control and a telephoto lens offering up to 8x optical-quality zoom.
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ROSÉ’s 2024 album rosie debuted at No. 3 on the Billboard 200 with more than 100,000 equivalent album units in its first week; its Bruno Mars collaboration “APT.” reached No. 1 on the Billboard Global 200.
ROSÉ is releasing her latest solo single, "new trick," on September 17, with a music video shot entirely on Apple's new iPhone 18 Pro Bandwagon. The BLACKPINK singer described the track as deliberately upbeat and playful, saying "we successfully wrote something so not sad" Allkpop. The release marks her first solo work since her 2024 debut album rosie, which debuted at No. 3 on the Billboard 200 with over 100,000 equivalent units in its first week Korea Herald.
A Playful Pop-Rock Shift From Her Darker Sound
"new trick" represents a sonic departure for ROSÉ. The track features a punchy pop-rock sound with lyrics about picking her heart up off the floor Bandwagon. She called it possibly "the cutest thing we've ever made together" and said the song draws inspiration from 2000s pop-rock tracks in Apple ads, including Jet's "Are You Gonna Be My Girl" and CSS's "Music Is My Hot Hot Sex" Allkpop. The teaser shows ROSÉ holding a purple lollipop, matching the song's lighter tone.
Dave Meyers Directs Video for Apple's Campaign
The music video is directed by Dave Meyers, a veteran director who has helmed videos for major artists Korea Herald. It is part of Apple's "Shot on iPhone" campaign, which has featured music videos by The Weeknd, Olivia Rodrigo, and Lady Gaga Bandwagon. The video was filmed entirely on the iPhone 18 Pro, showcasing the device's three 48-megapixel rear cameras and mechanical variable-aperture control Zapzee.
Second Solo Album Expected in 2027
While "new trick" marks her latest release, ROSÉ is working toward a second solo album expected sometime in 2027 Korea Herald. She said she is still refining the album's sound and determining how it will reflect her personal and musical evolution Bandwagon. Its title, release date, and first single have not yet been announced. Her 2024 debut album rosie featured the hit collaboration "APT." with Bruno Mars, which reached No. 1 on the Billboard Global 200 Korea Herald.
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