AceVector ₹420-Crore IPO
Snapdeal parent AceVector launches ₹420-crore initial public offering on September 25.
Anonymous
Key Points
1
AceVector expects its shares to list around October 5, following the IPO’s September 25–29 subscription window.
2
The company’s revised IPO is smaller than its earlier plan: it now proposes a fresh issue of ₹287 crore and an offer for sale of 4.16 crore shares, compared with an earlier target of ₹300 crore and 6.38 crore shares offered by existing investors.
3
SoftBank, AceVector’s largest shareholder with a 30.1% stake, will sell ₹88 crore worth of shares but retain holdings valued at about ₹362 crore at the upper price band; founders Kunal Bahl and Rohit Bansal, who together control about 34%, will not sell shares in the IPO.
4
Snapdeal’s value-focused marketplace has a stronger presence in tier-2 and smaller cities, a segment AceVector is targeting as it seeks to rebuild the platform’s growth.
5
AceVector filed confidentially for the IPO in July 2025, received approval from India’s securities regulator in November and submitted an updated draft prospectus in December.
AceVector, the parent company of once-booming e-commerce platform Snapdeal, will launch an initial public offering on September 25 at ₹30–32 per share, aiming to raise ₹420 crore. PropNewsTime The IPO marks a dramatic retreat: at the upper price band, the company will be valued at roughly ₹1,741 crore—a 97% drop from Snapdeal's peak valuation of $6.5 billion in 2016.
The issue comprises ₹287 crore in fresh capital and ₹133 crore from existing shareholders selling stakes, including SoftBank, Snapdeal's largest backer. IndianWeb2 AceVector expects its shares to list around October 5. The company plans to use the money for marketing, technology infrastructure, and potential acquisitions as it attempts to rebuild Snapdeal's presence in India's smaller cities.
From Unicorn to IPO: A Decade of Decline
Snapdeal was founded in 2010 and grew into a $6.5 billion unicorn by 2016, rivaling Amazon India and Flipkart. Reuters The company rejected a merger offer from Flipkart in 2017 and instead shifted strategy. It became AceVector Group in 2022, rebranding Snapdeal as a value-focused marketplace targeting shoppers in smaller cities.
Today AceVector operates three businesses: Snapdeal's core marketplace, Unicommerce (e-commerce software), and Stellaro Brands (consumer brands). BusinessToday In the year ending March 2026, revenue climbed 29% to ₹510 crore while net losses shrank 64% to ₹45 crore—a sign the turnaround strategy is gaining traction.
SoftBank Cuts Its Losses, Founders Hold Tight
SoftBank, which owns 30.1% of AceVector, is selling ₹88 crore worth of shares in the IPO but retaining stakes valued at roughly ₹362 crore at the upper price band. TradingView Other big investors—Nexus Venture Partners, Foxconn, and early employees—are also offloading equity through an Offer for Sale.
Co-founders Kunal Bahl and Rohit Bansal, who together control about 34%, are not selling any shares. BusinessStandard Bahl said, "An entrepreneurship journey is long and will always have twists and turns, but what matters is that the end destination remains very clear in your mind." The founders' decision to hold signals confidence in the revival plan.
Targeting Tier-2 Cities Where Flipkart and Amazon Are Weak
AceVector's revised strategy focuses on value-conscious shoppers in India's tier-2 and smaller cities—a segment less saturated by larger rivals. Mint The company plans to allocate ₹132 crore of fresh IPO proceeds to marketing and business promotions, ₹50 crore to technology infrastructure, and the remainder for general corporate needs.
Rohit Bansal noted that Snapdeal's current user base did not see the platform at its peak. "For Gen Z, their perception of Snapdeal is the Snapdeal they see today," he told Mint, emphasizing the opportunity to rebuild brand perception among younger shoppers in underserved markets.
IPO Timeline and Listing Expectations
AceVector filed confidentially with India's securities regulator in July 2025 and received approval in November. IPOWatch The company submitted its final prospectus in December 2025 and officially set the price band on September 22, 2026.
The public subscription window runs September 25–29, with anchor investor bidding opening September 24. Upstox Shares are expected to list on Indian stock exchanges around October 5. At the upper price band of ₹32 per share, the company will have 131.3 crore shares outstanding.
Sentiment
Mostly PositiveNEGATIVENEUTRALPOSITIVE
Publishers
26
Articles
28
Reach
54
A
AnonymousAuthor
