Jefferies Upgrades GM and Ford to Buy, Citing Strong Q2 Results and Brighter Outlook

GM has notable insider selling, with about $61.0 million of GM stock sold in the last three months, which contrasts with the upgrade but provides context on investor activity around the name.
Jefferies’ GM upgrade is framed against a valuation backdrop: GM's GF Value is $65.35, while the current stock trades around $82.64, implying about 26.5% overvaluation; the stock's trailing P/E of 38.26 is well above its 5-year median of 6.38.
GM could unlock additional cost efficiency, with CFO Paul Jacobson suggesting that matching best peers could release $2-4 billion of cost savings over time, potentially supporting margins beyond the near term.
Ford’s supply-chain headwinds include the Novelis disruption, which halted aluminum supply to the F-150 line; production activity restarted last month at a New York facility after two fires, with normalization expected as volumes rebound.
Ford’s quarterly results cited in coverage show a solid earnings frame with an EPS of $0.66 and revenue of about $43.25 billion, though net margin remained negative at around -3.22% with ROE near 15.77%, underscoring the putative turnaround implied by the upgrade.
Jefferies upgraded both General Motors and Ford Motor to Buy from Hold on Monday, setting a $99 price target for GM and $17.50 for Ford, according to CNBC. The moves imply roughly 20% upside for GM and 22% upside for Ford from recent trading levels.
The upgrades follow stronger-than-expected second-quarter results from GM and an improving production outlook for Ford. Jefferies analyst Philippe Houchois led both calls, citing better fundamentals and a more favorable U.S. policy environment for the two automakers.
Jefferies raised GM's price target to $99 from $90, a 10% increase, according to GuruFocus. The bank now assumes full-year pricing growth of 0.5% for GM. That is a higher assumption than before, and it reflects steady demand holding up across GM's lineup.
GM CFO Paul Jacobson has pointed to a potential $2–4 billion in cost savings if GM matches its best-in-class peers. Jefferies also flagged ongoing progress on warranty costs. Together, those two factors could push margins higher over the next few years, beyond what current estimates show.
Jefferies lifted Ford's price target to $17.50 from $14.50, a jump of nearly 21%, according to Investing.com. The key driver is a rebound in production after supply-chain disruptions hit Ford's F-150 line. Two fires at a Novelis aluminum facility in New York cut off a key material for the truck.
Production at the New York facility restarted last month. As volumes normalize, Jefferies believes Ford could raise its full-year guidance. Ford posted $43.25 billion in revenue and earnings per share of $0.66 in its most recent quarter, though its net margin stayed slightly negative at around -3.22%.
Jefferies argues that current U.S. policy conditions are actively reducing earnings risk for GM, according to CNBC. The bank did not spell out every detail, but the broader context points to trade policy and tariff dynamics that favor domestic automakers over foreign rivals.
Ford faces a similar tailwind. U.S. demand remains healthy, and the company's domestic production base limits its exposure to import tariffs. As volumes rebound from the Novelis disruption, the policy backdrop gives both upgrades an added cushion beyond just company-level improvements.
Not everyone is as bullish. GM shares trade around $82.64, but GuruFocus puts GM's fair value at $65.35 — implying the stock is roughly 26.5% overvalued at current prices. GM's trailing price-to-earnings ratio sits at 38.26, far above its five-year median of 6.38, according to GuruFocus.
Insider selling adds another layer of caution. GM insiders have sold about $61 million worth of stock in the past three months. That kind of selling does not cancel out a Wall Street upgrade, but it is a signal worth watching for investors deciding whether to follow Jefferies into these names.
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