Blue Bell's Sweet Launch
Blue Bell Unveils New Chocolate Lava Cake Ice Cream, Rolling Out for National Ice Cream Month Starting July 9
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Key Points
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Blue Bell's Chocolate Lava Cake will hit stores starting July 9, available in half-gallon and pint sizes for a limited time.
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John Neal Robinson emphasized that chocolate is the star of lava cake and that Blue Bell aimed to create a rich, indulgent chocolate flavor in every bite.
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Blue Bell PRO, a protein-forward option, is included among the new flavors, delivering up to 12 grams of protein per serving.
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Beyond Lava Cake, the coverage notes other flavors released this year include Banana Fudge, Brookie À La Mode and Honey Vanilla, indicating an active slate of new releases.
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National Ice Cream Month is tied to Ronald Reagan's proclamation, with National Ice Cream Day this year on July 19.
Blue Bell is rolling out a new Chocolate Lava Cake Ice Cream starting July 9, just in time for National Ice Cream Month. The limited-time flavor combines vanilla ice cream with chocolate cake pieces, chocolate sundae sauce, and a dark chocolate fudge swirl, available in half-gallon and pint sizes, according to WFTV.
The launch ties directly to Ronald Reagan's 1984 proclamation making July National Ice Cream Month, with National Ice Cream Day landing on July 19 this year. KRIS TV reports the flavor is available for a limited time only, so fans won't have long to grab it.
Chocolate Is the Star of Every Single Bite
Blue Bell didn't hold back on the chocolate. The flavor layers cake pieces, sundae sauce, and a dark fudge swirl all into a vanilla ice cream base. John Neal Robinson said chocolate is the star of lava cake, and Blue Bell aimed to deliver a rich, indulgent chocolate experience in every bite, My Paris Texas reported.
San Antonio Express-News described the result as tasting like the beloved warm dessert. The vanilla base acts as a canvas, letting each chocolate element stand out. It's a dense, layered flavor — not a light summer scoop.
National Ice Cream Month Drives Blue Bell's July Lineup
Blue Bell anchors its July campaign to Reagan's proclamation, which named July as National Ice Cream Month back in 1984. The Chocolate Lava Cake launch on July 9 gives fans ten days of buzz before National Ice Cream Day on July 19. Head Topics notes the flavor is a limited-edition release tied specifically to the month-long celebration.
Texas fans have taken to social media to welcome the new flavor. Blue Bell, based in Brenham, Texas, has a long tradition of seasonal and limited releases. The July timing is intentional — it keeps shoppers engaged all month long.
Blue Bell PRO and Other New Flavors Join the Lineup
Chocolate Lava Cake isn't the only new option this year. Blue Bell also launched Black Raspberry Fudge and Blue Bell PRO, a protein-forward flavor that delivers up to 12 grams of protein per serving. KRIS TV included Blue Bell PRO among the brand's newest additions, signaling a push beyond classic indulgence.
Other flavors added to Blue Bell's 2025 lineup include Banana Fudge, Brookie À La Mode, and Honey Vanilla. The active release slate shows the Brenham-based creamery is moving fast this year. With so many limited-time options, fans may need to act quickly before shelves run dry.
Where to Find It and How Long It Will Last
Chocolate Lava Cake Ice Cream hits store shelves on July 9 in half-gallon and pint sizes. My Paris Texas confirms it will be sold across Blue Bell's distribution markets for a limited time. No end date has been announced, but Blue Bell's limited releases typically disappear within weeks.
Shoppers should check Blue Bell's store locator to find the nearest retailer. The brand sells across much of the South and parts of the Midwest. Given early buzz on social media, high-demand stores could sell out fast once July 9 arrives.
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