Mivi One 5G Launch
Indian audio brand Mivi launches its first affordable 5G smartphone starting at Rs 12,999.
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Key Points
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Mivi Care+ includes access to more than 500 authorised service centres, free doorstep repair pickup and delivery across over 19,000 PIN codes, and service-request tracking through the Care+ app.
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The phone is offered in five colours: Blue, Burgundy, Green, Dark Blue and Pink.
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One launch offer reported for the phone is an instant Rs 1,000 discount for Axis, HDFC, ICICI and SBI cardholders; another report cites a Rs 1,000 discount on UPI transactions or exchange.
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Mivi said it was promoting the phone's local-manufacturing credentials as it moved from audio products into smartphones.
Mivi, an Indian audio-products brand, has launched its first smartphone, the One 5G, at a starting price of Rs 12,999 according to Kalingatv. The phone packs a 6.75-inch HD+ display, Qualcomm's Snapdragon 4 Gen 2 processor, and 5G connectivity. It goes on sale exclusively through Flipkart on October 8, with launch offers including Rs 1,000 discounts for select cardholders.
The One 5G runs Android 16 with promised upgrades through Android 18, GSMArena reports. It features a 50-megapixel main camera, 8-megapixel selfie lens, and a 6,000mAh battery with 18W charging. Mivi is highlighting its Care+ support program, which includes free doorstep repairs across 19,000 PIN codes and a seven-day replacement policy.
Mivi's Move From Audio Into Smartphones
Mivi, known for its wireless earbuds and speakers, is now stepping into the crowded smartphone market. The company is promoting the One 5G's local-manufacturing credentials as it expands beyond audio products. Tech Sportskeeda notes the phone offers stock Android and strong core specs at an entry-level price point.
Core Specs Deliver Solid Features on a Budget
The One 5G configuration starts at Rs 12,999 for 4GB RAM and 128GB storage, jumping to Rs 16,499 for 8GB RAM, according to Kalingatv. The Snapdragon 4 Gen 2 chip handles 5G connectivity. The 6.75-inch display offers ample screen real estate for a budget device.
Camera performance includes a 50-megapixel rear sensor and 8-megapixel front lens. The 6,000mAh battery powers the phone through a full day, with 18W fast charging to top it up. Udaipur Times highlights the large battery capacity as a key strength for budget buyers.
Care+ Support Promises Peace of Mind
Mivi's Care+ program gives buyers a one-year warranty and free repair pickup and delivery across more than 19,000 PIN codes. The company operates over 500 authorised service centres nationwide. A Care+ app lets users track service requests in real time.
Launch offers sweeten the deal: Rs 1,000 discounts apply for Axis, HDFC, ICICI and SBI cardholders. The One 5G comes in five colours: Blue, Burgundy, Green, Dark Blue and Pink. Flipkart exclusivity gives the brand leverage on its first smartphone push.
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