New Lions Rivalries Uniforms
Detroit Lions Unveil Automotive-Inspired Nike Rivalries Uniforms Ahead of Week 8 Debut
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Key Points
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The Lions' Rivalries kit includes matte blue helmets designed to pair with the white jersey and pants.
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Detroit will debut the Rivalries uniform in Week 8 against the Minnesota Vikings on November 1 at Ford Field.
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Beyond Detroit, the Rivalries program features team-specific motifs across participants, including the Packers’ stock-market motif, the Vikings’ Gjallarhorn reference, the Texans’ chrome/car culture finishes, the Titans’ neon-inspired numbers and guitar/amplifier striping, and Jaguars among the lineup.
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The Rivalries rollout is structured across multiple years: 2025 featured NFC West and AFC East; 2026 features AFC South and NFC North; 2027 will showcase AFC East and NFC West; 2028 will feature AFC North and AFC South, with all eight teams wearing new uniforms in select games.
The Detroit Lions are bringing a futuristic edge to Ford Field. Nike has unveiled their new Rivalries uniform—a white jersey and pants accented with Honolulu Blue and carbon-fiber-themed numbers—that honors the city's automotive legacy Lions Wire. The kit debuts Week 8 on November 1 against the Minnesota Vikings and will stay in the Lions' rotation for three seasons.
The Lions are one of eight teams rolling out Rivalries uniforms this season as part of a league-wide refresh NBC Los Angeles. The program features team-specific designs tied to regional culture and history. Merchandise hits stores September 1 through Nike, Fanatics, and NFL shops.
A White Jersey Echoing Detroit's Automotive Soul
The Lions' Rivalries kit pairs a crisp white jersey with white pants, both trimmed in Honolulu Blue Lions Wire. The numbers use a carbon-fiber texture—a direct nod to Detroit's car-building heritage and racing culture. A lion's gaze stretches across both shoulders, reinforcing the 'Defend the Den' identity on the back neckline.
Matte blue helmets complete the look, designed to pair seamlessly with the white uniform Lions Wire. The chest maintains the classic 'DETROIT' wordmark in Honolulu Blue, grounding the futuristic design in team tradition. It signals change without abandoning the Lions' core identity.
Eight Teams, Eight Stories Across Four Years
The Rivalries program stretches far beyond Detroit. Eight teams total will debut new uniforms through 2028, with designs rolling out by division NBC Los Angeles. In 2025, the AFC East and NFC West got their reveals. This year brings the AFC South and NFC North—including the Lions, Packers, Bears, Vikings, Colts, Texans, Titans, and Jaguars.
Each uniform tells a regional story. The Packers feature a stock-market motif. The Texans incorporate chrome and car-culture finishes. The Titans sport neon-inspired numbers with guitar and amplifier striping. The Vikings include a Gjallarhorn reference. Future rollouts in 2027 and 2028 will cover the remaining divisions NBC Los Angeles.
Week 8 Debut and Merchandise Launch
The Lions will wear their Rivalries kit for the first time on November 1 at Ford Field against Minnesota in Week 8. The design is reserved for inter-division games, keeping it special and fresh throughout the season Lions Wire. It will rotate into the uniform wardrobe for three years.
Fans can grab the new gear starting September 1 through Nike.com, NFLShop.com, Fanatics.com, team stores, and select retailers NBC Los Angeles. Official merchandise includes jerseys, hats, and apparel. The Rivalries program is Nike and the NFL's biggest uniform refresh in years, signaling a shift toward community-inspired designs tied to regional identity and pride.
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