Early holiday savings
Amazon Schedules Prime Big Deal Days for October as Holiday Shopping Kicks Off
Anonymous
Key Points
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In the U.S., Prime costs $14.99 a month or $139 a year; eligible new members can try it free for 30 days, but the trial converts to a paid membership unless canceled.
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A deal roundup reported the Amazon Echo Show 11 at $149, described as its lowest price to date, and the New Balance Ellipse at $99 in select colors and sizes.
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Among specific offers highlighted, the Ninja SLUSHi Professional Frozen Drink Maker was listed at 61% off ($236.55), while the ECOVACS DEEBOT T80 Omni robot vacuum was listed at 72% off ($649).
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One footwear deal spotlighted the Brooks Ghost Max 3, noting that Brooks is phasing it out in favor of the Ghost Max 4—so the sale may be an opportunity to buy the older model before it disappears.
Amazon's Prime Big Deal Days kicks off October 6-7 with discounts up to 55% off across electronics, home goods, footwear, beauty, and apparel. Adobe forecasts $9.9 billion in total sales during the 48-hour event, with average discounts hitting 19%. The sale marks the start of a competitive retail stretch—Walmart runs its Fall Deals from October 5-11, while Target holds Circle Deal Days on the same dates as Amazon.
Prime membership costs $14.99 per month or $139 per year. New members can try Prime free for 30 days, but must cancel before the trial ends to avoid automatic charges. Featured deals include the Amazon Echo Show 11 at $149 (an all-time low), a Ninja frozen drink maker at 61% off, and robot vacuums discounted up to 72%.
Early October Becomes Peak Holiday Shopping Season
Three major retailers are running overlapping sales in early October to capture early holiday shoppers. Amazon starts its event at 12:01 a.m. PT on October 6, Walmart began at 12:00 a.m. ET on October 5, and Target is offering 24-hour early access to paid Circle members. Numerator research shows nearly two-thirds of U.S. consumers plan to shop these October sales due to inflation and economic pressure.
Kitchen Appliances and Home Goods Lead the Discounts
Kitchen and home products are among the biggest discounted categories. Bob Vila reports fire pits are marked down up to 35%, including a 43-inch fire pit with dual grills for $90.62. Bob Vila also highlights hand tools with discounts up to 59% off, including premium German wrenches. Home cleaning equipment rounds out major deals, with Yahoo Shopping noting discounts on Shark, Bissell, and Roborock vacuums.
The ECOVACS DEEBOT T80 Omni robot vacuum sits at 72% off—marked down to $649. High-end kitchen brands like Ninja see significant reductions, with the SLUSHi Professional Frozen Drink Maker at 61% off ($236.55). New Beauty reports beauty discounts from brands like Sunday Riley, Moroccanoil, and Braun during the event.
Footwear and Electronics Offer Deep Price Cuts
Running shoes and athletic footwear are heavily discounted. The New Balance Ellipse drops to $99 in select colors and sizes, while the Brooks Ghost Max 3 is being cleared at reduced prices as Brooks phases it out for the newer Ghost Max 4. Electronics deals include the Amazon Echo Show 11 at $149—its lowest recorded price. Video games and LEGO sets round out the featured offerings.
Consumer Behavior Reflects Economic Pressure and Cross-Shopping
Numerator data reveals high-income households drove 46% of event spending, increasingly shifting toward private-label items and everyday essentials rather than luxury goods. Numerator also found Amazon shoppers spent nearly $400 million across Walmart.com and Target.com during the same October window last year—a 67% surge compared to the prior week. This shows shoppers are comparing prices across retailers to stretch their budgets.
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