Days Inn's Festival Growth
Days Inn Returns as Official Hotel Partner for Boots and Hearts Festivals, Expanding to Edmonton
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Days Inns – Canada is doubling down on country music. The hotel brand is returning as the Official Economy Hotel Partner of the Boots and Hearts Music Festival, set for August 7–9, 2026, at Burl's Creek Event Grounds near Barrie, Ontario, according to Edmonton Sun. In a first, Days Inn is also heading west to sponsor Boots and Hearts West, Republic Live's brand-new Edmonton festival running August 28–29, 2026.
The partnership gives festivalgoers a budget-friendly lodging option at both events. The idea is simple: spend less on your hotel room, spend more at the festival. Days Inn will back that promise with an immersive on-site activation space built by T1 Agency, a full-service sponsorship and marketing firm, reports Leader-Post.
Republic Live Takes Boots and Hearts West to Edmonton
Boots and Hearts has been a staple near Barrie, Ontario for years. Now organizer Republic Live is expanding the brand for the first time. The new Edmonton edition, Boots and Hearts West, runs August 28–29, 2026. It marks the festival's first-ever foray into Alberta, according to Ottawa Sun.
The two-day Edmonton run is shorter than the three-day Ontario event. But the expansion signals growing demand for large-scale country music festivals in western Canada. Days Inn will serve as Official Economy Hotel Partner at both stops, giving the brand a coast-to-coast country music footprint for 2026.
Days Inn Bets on Budget-Friendly Festival Fans
Festival travel adds up fast. Tickets, food, merchandise — costs climb quickly before a fan books a single night's sleep. Days Inn is positioning itself as the smart, affordable choice for attendees at both events, reports Montreal Gazette. The brand's pitch is straightforward: save on lodging, spend on the experience.
This is Days Inn's second year tied to Boots and Hearts in Ontario, making the 2026 deal a renewal and an expansion at the same time. Adding Edmonton turns a single-festival deal into a national country music strategy for the Canadian hotel brand.
T1 Agency Builds an Immersive Brand Activation On-Site
Days Inn isn't just slapping its logo on a banner. The brand is building a full activation space at the festivals. T1 Agency, described as a full-stack sponsorship and marketing agency, is designing the experience, according to Sudbury Star. T1 is known for creating brand activations that feel connected to the culture of an event.
The activation is meant to give festivalgoers a reason to engage with the Days Inn brand on the ground. Details on exactly what the space will include have not been released. But the goal is clear: make Days Inn part of the festival memory, not just a place to sleep nearby.
What Festivalgoers Need to Know About Both Events
Boots and Hearts at Burl's Creek runs August 7–9, 2026, about 90 minutes north of Toronto. Boots and Hearts West in Edmonton runs August 28–29, 2026. Both events are produced by Republic Live, reports Daily Herald Tribune. Days Inn properties near each venue will carry the Official Economy Hotel Partner designation.
Fans looking to book accommodations for either festival can look to Days Inn for value-priced rooms. The brand's partnership covers both events under one deal, making it one of the larger country music sponsorship plays by a Canadian hotel brand in recent memory, according to Chatham Daily News.
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