Endless Shrimp Giveaway
Red Lobster gives away 25 years of endless shrimp; enter through social media posts.
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Red Lobster is giving one lucky fan free shrimp once a month for 25 years — that's 300 free meals. The chain announced the "Endless Endless Shrimp" sweepstakes on June 10, 2026, as a send-off to its limited-time Endless Shrimp promotion, which returned to menus in April Valley News Live.
Entering is simple. Comment on Red Lobster's official Instagram or TikTok post and tag a friend you'd bring along. The deadline is June 17, 2026. The prize is worth an estimated $9,400 — or winners can take a $15,000 cash alternative instead KFYR TV.
How to Enter and What You Win
To enter, head to Red Lobster's Instagram or TikTok page. Find the official sweepstakes post, leave a comment, and tag a friend. That's it. The contest is open to legal U.S. residents only, and entries must be submitted before June 17, 2026 WMBF News.
The winner gets one free Endless Shrimp meal per month for 25 consecutive years — 300 meals in total. If you'd rather have cash, Red Lobster offers a $15,000 alternative. CEO Damola Adamolekun called the promotion a celebration of "Endless Shrimp's 20-year legacy" and said the chain is bringing it back "in a way that works for our business today" KLTV.
Endless Shrimp Is Back — But With New Rules
Red Lobster first launched Endless Shrimp in 2004 as a seasonal deal. In 2026, the chain brought it back as a limited-time offer priced at $24.99 to $29.99 — about 25% to 50% more than before. The promotion is dine-in only, excludes holidays, and bans takeout containers Cleveland 19.
The tighter rules are deliberate. The "Endless Endless Shrimp" sweepstakes is framed as a grand finale before the current run of the promotion ends. Red Lobster says it will keep offering Endless Shrimp until the end of the year KWCH.
The $11 Million Mistake That Led to Bankruptcy
The current campaign is designed to avoid a costly mistake from 2023. That year, Red Lobster made Endless Shrimp a permanent $20 menu item. Customers ate far more shrimp than the company expected. The promotion lost $11 million in a single quarter WILX.
Red Lobster filed for Chapter 11 bankruptcy in May 2024 with over $1 billion in debt. The chain was bought by RL Investor Holdings LLC, backed by Fortress Investment Group, which pumped in $60 million in new funding. Red Lobster now runs 545 locations, down from more than 700 before its restructuring Fox 8 Live.
Can Viral Shrimp Buzz Save a Struggling Chain?
Red Lobster expects to turn a $2.1 million profit by the end of fiscal 2026. The sweepstakes is a low-cost way to stay in the spotlight. Systemwide sales fell 6.2% in 2025 to $1.56 billion, so the chain needs a boost KWTX.
Not everyone is cheering. Former servers say the promotion means "twice as much work for less pay" because diners linger for hours and tip less. Analysts also warn that rising labor costs and high rents still squeeze the business. The sweepstakes may generate buzz, but the hard financial work is far from done MySuncoast.
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