New Maritime Shops

Four Stores Open in Maritime Expansion

Sault Star reports that Purdys will debut across New Brunswick and Nova Scotia simultaneously on Labour Day weekend. The four-shop launch marks the first time the century-old chocolate brand has entered Atlantic Canada. Each location will feature the company's full lineup of handmade treats and regional exclusives developed for Maritime customers.

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Free Samples and Exclusive Grand Opening Deals

Visitors to each shop will receive complimentary chocolate tastings throughout opening weekend. Daily Herald Tribune notes that the first 50 customers at each location who spend $50 or more will receive an exclusive Purdys Chocolatie tote bag. The promotion runs through the Labour Day weekend celebration.

A special pop-up called "Share Joy, Share Chocolate" will activate at the new shops. Customers can write messages on a "share a Moment of Joy" wall as part of the brand experience. The Whig confirms these activations will create an interactive, community-focused opening celebration.

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A Century of Canadian Chocolate Craft

Purdys has been family-owned and operated since 1907, making it one of Canada's longest-running candy makers. Shoreline Beacon highlights that the company uses 100% sustainable cocoa in all its products. Signature items like Hedgehogs—chocolate-covered wafer nests—have remained customer favourites for generations across Canada.

The Maritime expansion represents a significant milestone for the brand's Eastern growth. County Market notes that the new shops will stock both classic Purdys favourites and flavours inspired by Canada's East Coast. This localized approach helps the traditional Canadian company connect with regional customers while maintaining its century-old chocolate-making heritage.

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