EXEED European Expansion

EXEED August NEV Market Share Surges Following Major European Expansion Efforts

EXEED's August NEV Share increased by 7.8 Percentage Points from July due to the brand's diverse powertrain lineup-covering PHEV, REEV, and BEV-drove a 7.5 percentage-point month-on-month increase in its NEV sales share. The brand's Eastern European relaunch saw the brand relaunch, sponsorship at the Pride of Poland Arabian Horse Show, and participation in the UK's CarFest. In August, EXEED held its first launch event in Eastern Europe, introducing the tech-focused comfort sedan MX and the full-size flagship SUV ET8 to the local market. The event, themed as a “Premiere Night” featuring a red-carpet welcome, cinema-style reception, and specially produced films for each model, was attended by over 300 media representatives, opinion leaders, and partners. With the launch successfully completed, EXEF’s strategic focus in Eastern European has shifted from “product introduction” to “brand upgrading” and the brand’�s focus has shifted towards “Brand upgrading.”