Big Brother 28 Finale Results
Rick Devens secures the Big Brother 28 grand prize after a strategic final eviction.
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Key Points
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Taylor Brown said she entered the game as a have-not on the block, never joined a majority alliance, and did not win Head of Household until the final four. She said she often felt left out and drew a parallel between her underdog story and that of Big Brother 24 winner Taylor Hale.
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Before the finale, Drew Campbell had been part of The Icons with Devens, Dee Valladares and Angela Murray. Though some allies doubted him and he was called a “weasel,” Campbell said he had been “super loyal” to the people he aligned with and wore the nickname as a badge of honor.
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Taylor’s warning to Devens included a specific jury-vote threat: she said she would not vote for him if he brought Drew to the end and would try to keep Lala Verrett from voting for him, too. Devens worried that Drew already had support from Melody Morris and Barrett Pfeiffer.
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Drew said Devens’ children were upset about the eviction when they saw him after the finale; his son Jack was crying and apologized to Drew. Devens separately said he had to apologize to Drew’s parents and that Drew was welcome to be “Drew Devens” as part of his family.
Rick Devens won Big Brother 28 on October 1, defeating Taylor Brown in a 6-1 jury vote and claiming the $750,000 grand prize. The former Survivor player added $50,000 as America's Favorite Houseguest and $10,000 from a twist prize, totaling $810,000 — the largest cash haul in US Big Brother history according to Enstarz. At final three, Devens made a painful choice: he evicted his close ally Drew Campbell and faced Brown in the finale.
Host Julie Chen Moonves revealed she initially misjudged Devens for bringing Survivor tactics into Big Brother, but became convinced by his gameplay and personality. Brown finished second with $75,000, while Campbell placed third after Devens' blindside eviction. Despite cutting Campbell at final three, Devens called him close family and said he remains welcome as part of the Devens household.
The Painful Final Move That Sealed Victory
Before the finale, Devens faced a jury problem. Taylor Brown warned him directly: if he brought Drew to the end, she would vote against him and try to sway Lala Verrett, too according to the briefing sources. Devens worried Drew already had support from Melody Morris and Barrett Pfeiffer. That threat forced Devens to break his strongest alliance.
Devens told TVLine he stripped emotion from the decision by remembering a mistake from his first Survivor season. "When I took the emotion out of it, it was a no-brainer that I couldn't take Drew," he said. In the live eviction, Devens cast the sole vote to eliminate Campbell, stunning the house and locking in jury votes for his victory.
Taylor's Underdog Journey From Outsider to Runner-Up
Taylor Brown entered the game as a have-not on the eviction block and never joined a majority alliance. She survived six block nominations — more than any other finalist — and didn't win Head of Household until final four according to briefing sources. Brown drew parallels to Big Brother 24 winner Taylor Hale, another outsider who won with an underdog story.
Despite her uphill battle, Brown nearly pulled off the upset. She earned $75,000 for second place and received one jury vote from her closest ally, Lala Verrett. Devens' decision to evict Drew instead kept the jury split, allowing him to win the majority of votes without facing a unified block from Campbell's supporters.
Drew Campbell's Loyalty Cost Him Half a Million Dollars
Drew Campbell was part of The Icons alliance with Devens, Dee Valladares, and Angela Murray. Some allies questioned his loyalty and called him a "weasel," but Campbell insisted he remained "super loyal" to his people according to Global TV. He wore the nickname as a badge of honor rather than an insult.
Campbell later admitted he had a chance to evict Devens one week before the finale but chose to stay loyal instead according to US Magazine. That decision may have cost him the $750,000 grand prize. After his eviction, Campbell told Devens: "I can't be mad at you... You were my Big Brother dad. I'm so glad you brought home the win." Devens' young son Jack cried after seeing the eviction on television and apologized to Campbell for his father's move.
Survivor Star Becomes First Cross-Over Winner
Devens made history as the first former Survivor contestant to compete on and win American Big Brother. Julie Chen Moonves initially criticized him for importing Survivor strategy into the game, viewing it as incompatible with Big Brother values. But the host admitted on-air that she had judged him unfairly and was ultimately won over by his execution and character.
The jury breakdown showed Devens dominated: he won votes from Drew Campbell, Angela Murray, Barrett Pfeiffer, Yash Patel, Melody Morris, and Dee Valladares. Only Lala Verrett voted for Brown. CBS confirmed the network has renewed Big Brother through Season 30, establishing a successful model for cross-franchise competition between its flagship reality shows.
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