PepsiCo plans to raise prices on select chips and sodas following weak demand.

PepsiCo plans to raise prices on some chips, sodas and dips by the end of 2026 or early 2027, reversing price cuts of up to 15% made earlier this year after consumers objected to repeated increases. The company says some chip prices will rise by a low- to mid-single-digit percentage, while remaining below their pre-cut levels. The decision comes as PepsiCo faces weak demand, competition and changing snack preferences; its North American food sales fell 2% in the second quarter, though it maintained its annual forecast. Higher costs for fuel, packaging and logistics are adding pressure across the food and beverage sector.
PepsiCo said the increases on some chip products would be in the low- to mid-single digits, in line with inflation, and that the prices would remain below levels before this year's cuts.
Bloomberg's report said the planned increases would include grocery-store-sized packages of Lay's, Doritos and Ruffles, as well as SunChips.
One report said the earlier price cuts had failed to boost sales, a factor behind PepsiCo's decision to raise some prices again.
PepsiCo's share price had fallen nearly 10% year to date and slipped about 1% in early trading, while activist investor Elliott Investment Management—which held about $4 billion in PepsiCo shares—had been pressing for changes including a revival of the carbonated-drinks business.
PepsiCo said in July that high oil prices were hurting consumer demand more than it had expected; its latest report also indicated commodity costs would rise further in the second half of the year.
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