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ROEWE's Homey 07 SUV launched pre-sales on September 21, 2026, featuring the Doubao Cockpit Assistant powered by ByteDance's Volcano Engine AI. The three available models are priced between 137,800 and 152,800 yuan, positioning the vehicle as an AI-enhanced family option in China's competitive SUV market 42how.
AI-Powered Cockpit Sets Homey 07 Apart
The Doubao Cockpit Assistant represents ROEWE's push into AI-integrated vehicles. Powered by ByteDance's Volcano Engine, the system handles voice commands, navigation, and vehicle controls. The integration aims to differentiate the Homey 07 from competitors relying on conventional infotainment systems 42how.
Three Models Target Mid-Range Family Buyers
ROEWE structured the Homey 07 lineup with three trim levels spanning 137,800 to 152,800 yuan. This pricing strategy positions the vehicle in the affordable-to-mid-range SUV segment where families prioritize technology and space 42how.
Market Competition Intensifies in AI-Enabled Vehicles
Chinese automakers increasingly embed AI assistants to compete in the EV and new-energy vehicle space. The Homey 07's pre-sale comes as rivals launch competing models with similar voice-controlled features. ROEWE's focus on the Doubao system leverages ByteDance's strength in conversational AI 42how.
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