Fighting AI Voice Clones
Italian Prime Minister Giorgia Meloni seeks EU sound trademark to fight AI voice clones
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Key Points
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The phrase “Io sono Giorgia” echoes Meloni’s declaration at a 2019 political rally, became the title of her 2021 autobiography and was later adapted into a disco track.
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Meloni warned on X that deepfakes could deceive, manipulate and harm anyone, saying that although she could defend herself, many others could not—and that what was happening to her could happen to anyone.
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If approved, the sound trademark would apply across all 27 EU member states; the application is still being evaluated.
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Italian pop singer Giusy Ferreri had also applied to register her voice several months earlier, according to ANSA.
Italian Prime Minister Giorgia Meloni has filed to trademark her voice with the European Union Intellectual Property Office. The application includes a four-second recording of her saying "I am Giorgia Meloni" — a phrase that echoes her 2019 political rally declaration and became her 2021 autobiography title Washington Post. The move aims to give her legal tools against AI-generated voice clones and deepfakes circulating online.
The trademark application is still under examination and no protection is yet in force WRAL. Even if approved, the trademark would create legal obstacles rather than automatically stop misuse. The protection would apply across all 27 EU member states AJC.
The Phrase That Started It All
"Io sono Giorgia" — "I am Giorgia" — has deep roots in Meloni's political identity. She first declared the phrase at a 2019 political rally, making it a rallying cry for her supporters. The words became the title of her 2021 autobiography, cementing their place in Italian popular culture. Later, the phrase was adapted into a disco track, showing how far the slogan had traveled.
Deepfakes and Manipulated Images Target Italy's Premier
Meloni has faced repeated problems with manipulated images and AI-generated content circulating online. WTOP reports she warned on social media that deepfakes could deceive, manipulate, and harm anyone. She emphasized that while she could defend herself, many others could not — and that the same threat facing her could happen to anyone Winnipeg Free Press.
Legal Battles Beyond the Trademark
The voice trademark application is just one of Meloni's efforts to fight AI abuse. She also has a pending civil case over alleged deepfake images made and shared using her face. Meloni has called on the public to verify content before sharing it, recognizing that misinformation spreads quickly online.
Pop Stars Paved the Path to Voice Protection
Meloni is not alone in seeking voice protection. Italian pop singer Giusy Ferreri applied to register her voice as a trademark several months earlier, according to Italian news outlets. The move shows how celebrities and public figures across Europe are using intellectual property law as a shield against AI technology.
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