Asian Football Confederation Joins UEFA and CONCACAF in Opposing FIFA's World Cup Private Equity Plan

Asia's soccer body has joined the growing rebellion against FIFA president Gianni Infantino's plan to sell stakes in the World Cup to private investors, according to WRAL. The Asian Football Confederation (AFC) called on FIFA to "urgently review its management style" and stood in solidarity with UEFA and CONCACAF, which have already threatened to boycott FIFA competitions entirely.
The plan at the center of the dispute would create a $20 billion commercial subsidiary for FIFA events, backed by New York-based investor Joshua Kushner. The AFC said Friday the proposal cannot achieve the "necessary consensus and unity" needed to move forward, Winnipeg Free Press reported.
UEFA was the first major confederation to push back hard. European nations agreed to boycott the World Cup and all other FIFA competitions over Infantino's private equity plan, according to Castanет Kamloops. That is a dramatic threat — a World Cup without Europe would gut the tournament's global appeal and broadcast value.
CONCACAF, which governs soccer in North and Central America and the Caribbean, joined Europe in rejecting the plan. Both confederations also turned down Infantino's offer of $20 million to each member federation, calling it an inadequate substitute for a fair say in how FIFA is run.
The AFC's decision to join the opposition marks a major shift. Asia represents some of the world's largest soccer markets, including China, Japan, South Korea, and Australia. The AFC did not just reject the private equity deal — it called on FIFA to rethink how it operates and makes decisions, according to Brandon Sun.
"FIFA must urgently review its management style," the AFC said in its Friday statement, per BDT Online. That language signals frustration not just with this deal, but with how Infantino has run the organization. The AFC joining the chorus makes it hard for FIFA to push the plan through without a full-blown institutional crisis.
The proposal would set up a new commercial arm worth an estimated $20 billion. Private equity investors, led by Joshua Kushner's firm, would buy stakes in that subsidiary. FIFA would use the money to expand its events and grow revenue globally. Supporters say it could fund soccer development around the world.
Critics argue the plan hands outside investors control over the world's most-watched sporting event. They say it puts profit ahead of the sport's integrity. With three major confederations now opposed, the plan lacks the broad backing FIFA needs to act, WV News reported.
The standoff is shaping up as one of the worst internal fights in FIFA's recent history. A boycott by UEFA and CONCACAF alone would affect dozens of national teams and billions of dollars in television deals. The AFC's opposition adds more than 47 member nations to the bloc pushing back against Infantino.
FIFA has not publicly responded to the AFC statement as of Friday. The 2026 World Cup, hosted by the United States, Canada, and Mexico, is just over a year away. A resolution will need to come fast — or soccer's governing body risks fracturing at the worst possible time, according to Winnipeg Free Press.
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