New Griffin Logo
Vauxhall unveils a sharper, minimalist Griffin logo redesign for upcoming electric vehicles.
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Key Points
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Vauxhall describes the new emblem as the 13th iteration of the Griffin badge; the flag bearing a “V” had been part of the design since 1915.
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Vauxhall traces the Griffin and its name to 13th-century landowner Sir Falkes de Bréauté: the name “Fulk’s Hall” gradually became “Vauxhall,” and the Griffin later inspired Alexander Wilson’s choice of name for his ironworks in 1857.
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Vauxhall is part of the Stellantis group.
Vauxhall has unveiled its 13th redesign of the Griffin emblem, stripping away the flag that has defined the badge since 1915. The new version features a sharper, flatter griffin with a more angular beak — a streamlined look designed to shine on illuminated front grilles and suit the brand's shift toward electric vehicles. Creative Bloq reports the emblem will debut on the STX Concept at the 2026 Paris Motor Show before rolling out on production models starting in 2027.
A Century-Old Badge Gets Sharper Lines
The Griffin has been part of Vauxhall's identity for over a century. Motor1 notes the flag was a fixture of the design since 1915, making its removal a bold departure. The new emblem trades detail and symbolism for a clean, minimalist silhouette — part of a broader trend as automakers simplify logos for the digital age. The sharper beak and angular geometry make the badge easier to read when backlit inside the Vizor grille.
The Griffin's Medieval Roots Run Deep
Vauxhall's name itself traces back to the 13th century. Auto Evolution reports that Sir Falkes de Bréauté, a Norman mercenary, inspired the Griffin symbol. Over centuries, "Fulk's Hall" gradually became "Vauxhall." Alexander Wilson later chose the Griffin for his ironworks in 1857, cementing the emblem's link to the brand that evolved into today's car manufacturer. The redesign honors that heritage while modernizing it for contemporary design language.
Electric Future Drives the Visual Refresh
The rebrand extends beyond the badge. Driven confirms the new logo will appear on Vauxhall's next generation of electric vehicles, signaling the brand's electrification strategy under parent company Stellantis. The minimalist Griffin suits the sleek, tech-forward aesthetic of modern EVs. Dealerships are also receiving a broader visual refresh to match the updated brand identity, ensuring consistency across customer touchpoints as Vauxhall introduces its streamlined vehicles to the market.
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