Rosé Releases Apple Campaign Single 'New Trick'
Rosé Releases Apple Campaign Single 'New Trick'
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Key Points
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Rosé described “New Trick” in Vogue as “possibly the cutest thing [she and songwriter Amy Allen] have ever made together,” while saying she is developing new music that will introduce “a new era” of her work after her 2024 album, “rosie.”
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The song includes lyrics such as “Maybe I’m emotional, I lay my dreams out on the table” and “Lovesick, I’ll pick my heart off the floor,” underscoring its shift from heartbreak to resilience.
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Apple’s iPhone 18 Pro introduced variable-aperture control for the first time on an iPhone, a camera capability used in filming the entire “New Trick” video.
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The project extends a “Shot on iPhone” campaign roster that has included The Weeknd’s “Dancing in the Flames,” Olivia Rodrigo’s “Get Him Back!” and Lady Gaga’s “Stupid Love.”
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Director Dave Meyers had previously collaborated with BLACKPINK on the video for “JUMP,” before directing Rosé’s “New Trick” campaign film.
BLACKPINK's Rosé released "New Trick," a high-energy pop-rock single created for Apple's "Shot on iPhone" campaign. UPI reports the English-language song marks her first solo music in nearly two years, following her 2024 album "rosie." The track blends garage-punk and pop influences to explore resilience after heartbreak, with lyrics like "Lovesick, I'll pick my heart off the floor."
Rosé co-produced the song with Amy Allen and Andrew Wells, who previously collaborated with her on "APT." Kbizoom notes the accompanying music video was filmed entirely on Apple's iPhone 18 Pro and directed by Dave Meyers. The project continues Rosé's solo work under The Black Label while signaling what she calls "a new era" of her music.
Rosé Describes Song as "Cutest Thing" Made With Amy Allen
In an interview with Vogue, Rosé called "New Trick" "possibly the cutest thing" she and songwriter Amy Allen have created together. She emphasized the song's shift in tone from her debut solo album. Rosé said the new music represents a departure from "rosie" and introduces listeners to a fresh creative direction she's been developing.
iPhone 18 Pro's Variable Aperture Powers the Music Video
Kbizoom reports the "New Trick" music video showcases Apple's iPhone 18 Pro, which introduced variable-aperture control to iPhone for the first time. The camera feature allowed directors to craft the video's vibrant, youthful visuals entirely on the device. The variable aperture gives filmmakers more creative control over depth and focus during shooting.
Part of Apple's Star-Studded Campaign Roster
Rosé joins an elite lineup of artists in Apple's "Shot on iPhone" campaign. Previous entries include The Weeknd's "Dancing in the Flames," Olivia Rodrigo's "Get Him Back," and Lady Gaga's "Stupid Love." Each project highlights the creative possibilities of filming exclusively on iPhone devices, blending music and mobile technology innovation.
Director Dave Meyers Returns to Work With Rosé Again
Dave Meyers directed the "New Trick" campaign film, marking his second collaboration with Rosé. Stereoboard notes Meyers previously directed BLACKPINK's "JUMP" music video before returning for this solo project. His work on "New Trick" captures the song's high-energy aesthetic and resilience theme through dynamic, youth-focused cinematography.
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