Shinsegae I&C Launches Nine Meta AI Glasses Models Across South Korea

Shinsegae I&C, Meta’s exclusive device distributor in South Korea, is launching nine AI glasses models across 21 product variants, expanding beyond Ray-Ban and Oakley designs to include Meta’s own-branded eyewear. The lineup includes the Meta Capri and Nova, the previously introduced Fury and Adventurer, third-generation Ray-Ban Meta glasses, and two Lisa Edition designs created with BLACKPINK’s Lisa; the glasses offer camera, open-ear audio and voice access to Meta AI. Prices range from 480,000 to 860,000 won, with the Lisa Edition priced at 640,000 won, and the products will be sold through major Korean electronics retailers, telecom operators and online stores.
Meta developed its own-brand glasses in collaboration with EssilorLuxottica, the eyewear group that also works on the Ray-Ban and Oakley-branded lines.
The Lisa Edition adds star-shaped temple accents, a pet-inspired case charm and an exclusive digital photo-card set.
The third-generation Ray-Ban Meta glasses have a dedicated action button for quickly launching Meta AI; the updated design is thinner, with battery life of up to nine hours and six microphones.
Shinsegae I&C said the Korean launch came roughly a week after Meta unveiled the lineup at Meta Connect 2026, highlighting the speed with which it brought the new products to the local market.
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