Adidas Sets September 18 Release for Edwards’ AE 3
Adidas Sets September 18 Release for Edwards’ AE 3
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Key Points
1
The “Minnatlantasota” spot opens with Edwards declaring, “We old school. We ain't going to play it safe,” and uses a DJ, laugh track and on-screen warning to frame the roast-show format.
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The “Cold Blooded” release is scheduled for 10 a.m. ET on Sept. 18, 2026, and has the SKU code KH8537; the colorway also includes an extra set of blue laces.
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The Anthony Edwards 3’s performance design includes a multi-angled chevron structure for stability and torsional support, in addition to its TPU cage and Boost+ and LightstrikePro cushioning.
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Edwards signed a lucrative Adidas contract extension several years ago and has helped Minnesota reach two Western Conference finals in six seasons.
5
The campaign’s joke about LaMelo Ball’s driving refers to Ball’s February car accident in Charlotte, before Minnesota acquired him in a July trade.
Anthony Edwards is launching his third signature Adidas basketball shoe on September 18, 2026. The "Cold Blooded" AE 3 will cost $130 for adults, $100 for kids, and $90 for toddlers, according to Basketball News. The Timberwolves star is promoting the shoe through a satirical talk-show campaign called "Minnatlantasota" that roasts NBA stars like LeBron James and his new teammate LaMelo Ball.
The campaign opens with Edwards declaring, "We old school. We ain't going to play it safe," before diving into jokes that blend his Minnesota roots with his Atlanta heritage, as Fox 9 reported. The shoe features a blue-gray colorway, stretch-knit upper, Boost+ cushioning, and a matching Adidas Superstar II collaboration.
Edwards Roasts NBA Stars in Satirical Talk Show Bit
The "Minnatlantasota" commercial uses a late-night talk-show format complete with a DJ, laugh track, and on-screen warnings. Edwards mocks LeBron James for choosing Philadelphia over Minnesota, takes shots at Jaylen Brown's hair, and jokes about LaMelo Ball's recent car accident, according to Myrtle Beach Online. The roast-style approach lets Edwards flex his personality alongside promoting the shoe.
Technical Features Built for Court Performance
The Cold Blooded AE 3 combines street style with on-court tech. It includes a multi-angled chevron structure for stability, a TPU cage for torsional support, and dual-cushioning using Boost+ and LightstrikePro. The shoe drops at 10 a.m. ET on September 18 with SKU code KH8537 and comes with an extra set of blue laces, Basketball News reported.
Edwards' Growing Role as Adidas Basketball Ambassador
Edwards signed a lucrative Adidas contract extension years ago and has become a key face for the brand's basketball lineup. In six seasons with the Timberwolves, he's led the team to two Western Conference Finals. The personality-driven marketing approach — combining sharp humor with performance footwear — reflects how Edwards uses his platform beyond the court.
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