Erewhon's Sacred Water
Los Angeles luxury grocer Erewhon now sells $12 "sacred water" cups at its tonic bars.
Anonymous
Erewhon, a luxury grocery chain in Los Angeles, is now selling a 12-ounce cup of "Sacred Water" for $12 — that's $1 per ounce — at its Tonic Bar, according to Action News JAX. The drink is a partnership with Jolie, a shower filter brand, and is described as a clarified herbal tonic made with organic jasmine tea and botanical extracts.
The limited-time beverage is available at all 13 of Erewhon's Los Angeles County locations through the end of September, according to Boston 25 News. It comes with ice and optional add-ons. This is far from the first Erewhon product to go viral.
What Exactly Is in the $12 Cup
Erewhon calls the drink a "clarified herbal tonic." It is infused with organic jasmine tea and botanical extracts. The cup is 12 ounces and includes ice and optional add-ons, according to WSOC TV. The store has not listed a full ingredient breakdown beyond those details.
The product is a collaboration with Jolie, a brand best known for making filtered showerheads. It is sold at Erewhon's Tonic Bar, which already carries a wide range of high-priced wellness drinks, according to KIRO 7.
Erewhon Has a Long History of Viral Prices
Erewhon is no stranger to headlines. The chain has become famous — and sometimes infamous — for its high-priced, wellness-focused products. Past viral moments include smoothies priced above $20 made in partnership with celebrities, according to WPXI.
The store has built a loyal following in Los Angeles, where shoppers pay premium prices for organic and health-focused goods. Its Tonic Bar is one of the store's signature features, offering drinks that go well beyond a standard juice or smoothie, according to WHIO.
Jolie's Unusual Move From Showers to Sips
Jolie built its name selling filtered showerheads designed to remove chlorine and heavy metals from tap water. Partnering with Erewhon on a drinkable tonic is a sharp turn for the brand. The connection appears to be a shared focus on water purity and wellness, according to WOKV.
The collaboration puts Jolie in front of Erewhon's health-conscious customers. It also gives the drink a built-in story — filtered, "sacred" water — that fits neatly into the luxury wellness market Erewhon has mastered, according to Star 94.5.
Sacred Water Available Only Through September
The drink is a limited-time offer. Erewhon says it will be on sale through the end of September 2025. It is available at all 13 locations across Los Angeles County, according to Boston 25 News. After that, it is unclear whether the product will return or be replaced by another viral collaboration.
Sentiment
NeutralNEGATIVENEUTRALPOSITIVE
Publishers
8
Articles
7
Reach
8
A
AnonymousAuthor
