Tourism Economic Potential
Pakistan and Bangladesh Leaders Highlight Tourism Potential for Economic Growth and Jobs
Anonymous
On World Tourism Day, Pakistan’s Senate chairman, National Assembly speaker and Punjab chief minister highlighted tourism as a source of economic growth, jobs and a stronger international image. They pointed to the country’s natural landscapes and historical, cultural and religious sites as major attractions, while calling for better infrastructure, access and visitor facilities. Their messages also stressed sustainable development and protecting natural and cultural heritage, with Punjab citing projects and upgrades intended to draw more visitors. The National Assembly speaker added that digital tools and artificial intelligence could improve destination promotion, travel planning and services.
Key Points
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Punjab Chief Minister Maryam Nawaz said the Shanghai Cooperation Organisation had designated Lahore as its tourism and cultural capital for the year.
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Among Punjab’s specific tourism initiatives, Maryam Nawaz cited a planned Murree Glass Train, work to construct and expand roads including Murree Mall Road, and Kotli Sattian’s emergence as a new tourist destination.
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National Assembly Speaker Ayaz Sadiq said tourism growth could create entrepreneurial opportunities for young people and women, in addition to jobs for local communities.
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Sadiq specifically identified the Gandhara Civilisation, alongside the northern areas, mountain ranges and Indus Valley Civilisation, as one of Pakistan’s important tourism and cultural assets.
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