Ranveer Singh Fronts AI Glasses
Ranveer Singh becomes India ambassador for Ray-Ban Meta as new Gen 3 glasses launch.
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Key Points
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Ray-Ban Meta Gen 3 is offered in 27 colour-and-lens combinations across Aviator, Zena and Wayfarer styles, alongside a limited-edition Aviator marking the style’s 90th anniversary.
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The new glasses retain an LED indicator that alerts people nearby when the camera is in use.
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Ray-Ban Meta Audio weighs 43 grams and is rated for up to 12 hours of use on one charge, with its charging case adding another 48 hours.
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Ray-Ban and Ray-Ban Meta’s global roster of personalities includes BLACKPINK member Jennie and Formula 1 champion Lewis Hamilton.
Bollywood actor Ranveer Singh has become Ray-Ban and Ray-Ban Meta's first brand ambassador in India, fronting the "Frame Your True Self" campaign as the companies push AI glasses as both fashion and wearable technology Moneycontrol. The announcement arrives alongside the India launch of Ray-Ban Meta Gen 3, which packs up to nine hours of battery life, a 12-megapixel camera that shoots 3K video, and six microphones that Meta says cut background noise by over 90% Fortune India.
Ray-Ban Meta Gen 3 Specs and Style Options
The Ray-Ban Meta Gen 3 comes in 27 color-and-lens combinations across three frame styles: Aviator, Zena, and Wayfarer Moneycontrol. A limited-edition Aviator marks the classic style's 90th anniversary. All models include an LED indicator that lights up to tell people nearby when the camera is recording Storyboard18.
Ray-Ban Meta Audio Glasses Launch
Meta also announced Ray-Ban Meta Audio glasses, built for listening, calls, and hands-free AI access. The glasses weigh just 43 grams and run up to 12 hours on a single charge Fortune India. The charging case adds another 48 hours of battery life, making them practical for all-day use.
Muse AI Assistant Coming to Smart Glasses
Meta plans to bring its Muse assistant to Ray-Ban Meta glasses, designed to respond to what users are looking at without requiring them to describe it Storyboard18. Muse represents a major shift in how users interact with AI wearables—letting the glasses understand context visually rather than relying on voice commands alone.
Ranveer Joins Global Ambassador Roster
Ranveer Singh joins a prestigious global network of brand ambassadors including BLACKPINK member Jennie and Formula 1 champion Lewis Hamilton Daily Hunt. His appointment marks the start of Meta and Ray-Ban's push to position AI glasses as mainstream fashion in India, blending celebrity appeal with cutting-edge wearable technology.
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